Bundesliga
Bundesliga
Bundesliga
Bundesliga
Bundesliga
- Project: Bundesliga
- Client: DFL (Bundesliga)
- Lead agency: Mutabor Design
- Art-direction & design: William Montrose
- Design: Sláva Jevčinová
- Post-production: David Březina
- Style: Sans serif
- Language support: Latin
- Year: 2017
- Project: Bundesliga
- Client: DFL (Bundesliga)
- Lead agency: Mutabor Design
- Art-direction & design: William Montrose
- Design: Sláva Jevčinová
- Post-production: David Březina
- Style: Sans serif
- Language support: Latin
- Assignment: Design Condensed Style (Regular, Bold) derived from normal width. Design Italic version as a company to Upright Regular.
- Year: 2017
- Project: Bundesliga
- Client: DFL (Bundesliga)
- Lead agency: Mutabor Design
- Art-direction & design: William Montrose
- Design: Sláva Jevčinová
- Post-production: David Březina
- Style: Sans serif
- Language support: Latin
- Assignment: Design Condensed Style (Regular, Bold) derived from normal width. Design Italic version as a company to Upright Regular.
- Year: 2017
- Project: Bundesliga
- Client: DFL (Bundesliga)
- Lead agency: Mutabor Design
- Art-direction & design: William Montrose
- Design: Sláva Jevčinová
- Post-production: David Březina
- Style: Sans serif
- Language support: Latin
- Assignment: Design Condensed Style (Regular, Bold) derived from normal width. Design Italic version as a company to Upright Regular.
- Year: 2017
- Project: Bundesliga
- Client: DFL (Bundesliga)
- Lead agency: Mutabor Design
- Art-direction & design: William Montrose
- Design: Sláva Jevčinová
- Post-production: David Březina
- Style: Sans serif
- Language support: Latin
- Assignment: Design Condensed Style (Regular, Bold) derived from normal width. Design Italic version as a company to Upright Regular.
- Year: 2017
Bundesliga’s head organization DFL (Deutsche Fußball Liga) decided to develop a new branding and type system. They needed something simple and adaptable that could be recognized immediately. DFL Sans is at the center of the new identity and forms the foundation of all logos and sub-brands associated with DFL and Bundesliga. The solution takes a digital-first approach: a typeface created with varying screen resolutions in mind, but ultimately suitable for all media. The result is a slightly rounded, square construction. Generous proportions, wide counters, and open apertures facilitate readability in medium and small point sizes.
Bundesliga’s head organization DFL (Deutsche Fußball Liga) decided to develop a new branding and type system. They needed something simple and adaptable that could be recognized immediately. DFL Sans is at the center of the new identity and forms the foundation of all logos and sub-brands associated with DFL and Bundesliga. The solution takes a digital-first approach: a typeface created with varying screen resolutions in mind, but ultimately suitable for all media. The result is a slightly rounded, square construction. Generous proportions, wide counters, and open apertures facilitate readability in medium and small point sizes.
Bundesliga’s head organization DFL (Deutsche Fußball Liga) decided to develop a new branding and type system. They needed something simple and adaptable that could be recognized immediately. DFL Sans is at the center of the new identity and forms the foundation of all logos and sub-brands associated with DFL and Bundesliga. The solution takes a digital-first approach: a typeface created with varying screen resolutions in mind, but ultimately suitable for all media. The result is a slightly rounded, square construction. Generous proportions, wide counters, and open apertures facilitate readability in medium and small point sizes.
Bundesliga’s head organization DFL (Deutsche Fußball Liga) decided to develop a new branding and type system. They needed something simple and adaptable that could be recognized immediately. DFL Sans is at the center of the new identity and forms the foundation of all logos and sub-brands associated with DFL and Bundesliga. The solution takes a digital-first approach: a typeface created with varying screen resolutions in mind, but ultimately suitable for all media. The result is a slightly rounded, square construction. Generous proportions, wide counters, and open apertures facilitate readability in medium and small point sizes.
Bundesliga’s head organization DFL (Deutsche Fußball Liga) decided to develop a new branding and type system. They needed something simple and adaptable that could be recognized immediately. DFL Sans is at the center of the new identity and forms the foundation of all logos and sub-brands associated with DFL and Bundesliga. The solution takes a digital-first approach: a typeface created with varying screen resolutions in mind, but ultimately suitable for all media. The result is a slightly rounded, square construction. Generous proportions, wide counters, and open apertures facilitate readability in medium and small point sizes.
© 2018 by Sláva Jevčinová
© 2018 by Sláva Jevčinová
© 2018 by Sláva Jevčinová
© 2018 by Sláva Jevčinová